The rise of the Parka lay in its practicality, cheapness and availability. In the less affluent 1960's, the army surplus coat was the ideal garment for fending off the elements either on your scooter or on the way to the club. Its place in history was assured by the newspaper pictures of "parka clad" mod women during the Bank Holiday riots of the 60's. It was, and still is, a symbol of the popular mod scene. The Avenue embodies that very tradition which gives women that important emotion of power while looking and feeling great. Long doesn't mean you can't attract men, rather, men are more likely to pursue something they have trouble seeing.